MBA Course Structure
MBA programme is spread over 4(four) semesters with 30 courses with a 8-week industry project and seminar.

Faculty Name | P. NARAYANA REDDY |
Qualification | Ph.D. in Marketing Management |
Designation | Professor & Director |
Mail ID | svimd@vidyanikethan.edu |
Mobile Number | +91-91609 99965 |
Dr. P. Narayana Reddy worked as Full time Director, School of Commerce and Management Studies REVA University and continuing as visiting professor to guide Research. Before joining, he was the Director National Institute of Tourism and Hospitality Management, Hyderabad. After his post-Graduation in Commerce from S.V. University, Tirupati in 1979, he did his Post Graduate program in Marketing Management. He has Diploma in MM and completed his Ph.D. in Marketing Management in 1985 from S.K. University, Anantapur, Andhra Pradesh. He has 32 years of experience as an Assistant Professor, Associate Professor, Professor and Head of School of management studies of various colleges/universities like Goa University (Goa), SMS CBIT (Hyd) & NITHM. As an academician, he has published 16 books including marketing research, Research methodology and statistical tools, published by Excel publications and Entrepreneurship-text and cases by Cengage learning India. He has published more than 45 research papers As a researcher he has completed 4 research projects sponsored by U.G.C and ICSSR New Delhi. He guided 12 research students for their Ph.Ds and 7 M.Phils. He attended more than 30 National and International seminars and symposiums and presented papers related to the Education, General Management, and entrepreneurship. He also chaired more than 25 Technical sessions in seminars organized by various Universities and Institutions. He has reviewed four books written by famous authors. He himself organized 25 national seminars, workshops and conferences sponsored by National Institutions like U.G.C. AICTE. New Delhi. He has been associated with more than 25 universities and institutions as member Board of studies, selection committee member, adviser and mentor. He visited number of Universities in U.S.A, Singapore, Malaysia, and Bhutan and interacted with famous Academicians. He is presently member All India Board of Management Studies All India Council for Technical Education(AICTE), Govt. of India. President of India’s nominee to Central University Rajasthan, Central University Kashmir. Executive Board member, Regional Vice president and Treasurer of Association of Indian Management Schools. He was the organizing committee member appointed by the Ministry of culture and Youth affairs, Govt. of India to celebrate Republic fifty. |

Faculty Name | Dr. N. GURUNATHA NAIDU |
Qualification | B.L. M.Com, MBA, Ph.D. MAIMT |
Designation | Professor |
Mail ID | ngnaidu@gmail.com |
Mobile Number | +91-99498 44566 |
He has extensive experience of over 39 years in both industry and management Institutes. He is the member of Governing Body of Sree Vidynikethan Institute of Management. He has developed many innovative marketing strategies for the poultry industry to support rural farmers. He has received training in strategic Management from institutes like IIM Bangalore, IIM Kozhikode, MDI Gurgaon and IIFT New Delhi. His other areas of interest include Ethics and Business Law, and Human Resource Management. A widely travelled man with a practical approach, visited Singapore and Bangkok. He organized two national level seminars on "Management Thoughts from Bhagavad–Gita” sponsored by TTD, Tirupati and presented many research papers in National and International Conferences. He is the co–author of two management text books. He is a resource person for UGC– HRDC, AP Human Resource Development Institutes and visiting faculty for several leading Management Institutes and industries. He is extending consultancy support for Agro based farms in Rayalaseema region for improving economic conditions of farmers. He is the Member of Karnataka State Bar Council Association, Bangalore, All India Poultry Science Association, New Delhi, International Egg Commission, USA, the Indian Science Congress Association, Kolkata. He is a resource person for APHRDI, Bapatla and Srikalahasti to train Andhra Pradesh Government employees. |

Faculty Name | Dr. D. SUDRSANA MURTHY |
Qualification | M.Com., M.B.A, Ph.D |
Designation | Professor |
Mail ID | Sudarsanamurthy.d@vidyanikethan.edu ; drdsudarshan@gmail.com |
Mobile Number | +91-98499 83337 |
He is having twenty five years of Teaching and Research experience. He has to his credit, 39 Research Articles published in reputed National and International Management and Commerce Journals and also published two books one is Research and another one is Edited Book. He is Ph.D. thesis adjudicator and also a Reviewer of National and International Journals. He has participated and presented more than 70 papers in both National and International Seminars/Conferences and has been invited as a Chairman to lead Technical Sessions of various Seminars/Conferences. |

Faculty Name | Dr. J. MURTHY |
Qualification | MBA, M.Com, PhD |
Designation | Associate Professor |
Mail ID | murthy.j@vidyanikethan.edu |
Mobile Number | +91-98662 86629 |
Has 17 years of experience in teaching Management courses. His areas of interest are: Financial Derivatives, Investment Management, Financial Management and International Finance etc. He has qualified in UGC NET & A.P.SET for Lectureship in both management and commerce. He is a Securities Market Trainer (SMARTs) associated with SEBI to educate both prospective and existing investors about securities market. As a resource person, he empanelled with Securities & Exchange Board of India (SEBI), NCFE, ICAI, BSE & NSE to promote financial education among the public. He is also a certified AMFI mutual fund advisor. He is also a resource person to SVETA (Sri Venkateswara Employees Training Academy, TTD). He has delivered good no. of guest lecturers in the national institutes like REVA University, Benguluru, SRM deemed to be University, Amravati and others. He has successfully completed three, 12 weeks certificate courses (MOOCs) offered by reputed National institutions like IIT Kanpur, IIT Roorkee and others. He has also completed 03 certificate courses offered by National Institute of Securities Market (NISM) and National Stock Exchange (NSE). He has successfully organized two National webinars on “STOCK INVESTMENT TOOL KIT- EQUITY RESEARCH FROM INVETORS’ POINT OF VIEW” and another webinar on Indian Securities Market- An overview and also organized two weeks FDP on “ Entrepreneurship Development” sponsored by Ni-MSME, Hyderabad. He has published 1 book, 15 research articles and presented 22 research papers in national and 06 research papers in international conferences. Attended 20 FDP\Refresher courses.He is a recognized research supervisor in Annamalai University, Tamilnadu and one research scholar is doing his Ph.D under his guidance. |

Faculty Name | Smt. CRISTINA MARY ALEXANDER |
Qualification | MBA, NET Qualified |
Designation | Assistant Professor |
Mail ID | crizsalex@gmail.com |
Mobile Number | +91-98663 33209 |
Specialized in Marketing Management and Human Resource Management, has 02 years industry and 17 years teaching experience. She has published papers and Case Studies in the area of Marketing, Presented 25 papers in National and international conferences and seminars, Published 10 papers in journals and attended 20 FDPs. She has received the Best Case award organized by the AMITY Conference of Management Cases organized by AMITY University. She is pursuing her PhD in the area of Marketing at Pondicherry Central University. Her areas of interest include Service Marketing and Strategic Management. she is a member of the Indian Science Congress Association and ISTD–Tirupathi Chapter. |

Faculty Name | Smt. E. MAMATHA |
Qualification | MBA, M.com |
Designation | Assistant Professor |
Mail ID | mamatha.ellanti@gmail.com |
Mobile Number | +91-88862 07679 |
Has 08 years of teaching experience in management and engineering students. Her Interested areas are financial management and Human Resource management. She has qualified APSET in Management and Commerce 2014. She has participated in 6 national conferences and 04 international conferences and attended 06 workshops and 03 FDP’s. She has published four research articles in reputed journals. She is a member of Indian Science Congress Association (ISCA) and ISTD. |

Faculty Name | Smt. JOICE SWARNA LATHA |
Qualification | MBA |
Designation | Assistant Professor |
Mail ID | rjswarnalatha@gmail.com |
Mobile Number | +91-90004 84658. |
She has 15 years of teaching experience. Her areas of interest are quantitative analysis, operation research, and Business statistics. She has submitted PhD thesis and awaiting for the award of the Degree of Doctor of Philosophy in Management Studies at Bharatheir University, Coimbatore. She has hands on experience with advanced statistical tools like SPSS, AMOS, PLS Smart. She has qualified in UGC–NET and AP SET. She has presented a good number of papers at national and international seminars and conferences. She has also published research articles in reputed journals. |

Faculty Name | Ms.KAVYA KOPURI |
Qualification | MBA |
Designation | Assistant Professor |
Mail ID | kavya.bujji88@gmail.com |
Mobile Number | +91-96408 18888. |
She attended one “Train the Trainer” program and Presented seminar on Life Skills. Currently she is handling soft skills and Communication Skills to the students’ community. She has attended a good number of seminars/conferences/work shops are presented papers. Her areas of interests include human resource management, employee welfare, training and development, & management and organizational behavior. |

Faculty Name | Smt.K.PRASANNA KUAMARI |
Qualification | MBA |
Designation | Assistant Professor |
Mail ID | prasukk8@gmail.com |
Mobile Number | +91-9962360680 |
Has 03 years of corporate experience and 04 years of teaching experience in the area of Finance and Human Resource Management. She has presented 02 papers in National conferences and attended two FDPs. |

Faculty Name | Mr.V.SIVA KUMAR |
Qualification | MBA |
Designation | Assistant Professor |
Mail ID | siva.sensaas@gmail.com |
Mobile Number | +91-99660 36618 |
Has 05 years of Industry Experience and 04 years of Teaching Experience. his areas of interests includes financial management, computerized accounting, retail marketing, investment& portfolio management and strategic management. |

Faculty Name | Mr.B.MOHAN REDDY |
Qualification | MBA |
Designation | Assistant Professor |
Mail ID | mohanbunny@gmail.com |
Mobile Number | +91-90305 06001 |
Has 05 years of Industry Experience and 04 years of Teaching Experience. Attended a good number of national and international seminars and conferences and presented papers. His areas of interests includes finance, accounts, strategic management and organization behavior. |

Faculty Name | Smt.N.RUPA SREE |
Qualification | MBA |
Designation | Assistant Professor |
Mail ID | rupasreddy@gmail.com |
Mobile Number | +91-94936 29194 |
Has 04 years of Industry Experience and 02 years of Teaching Experience. She has specialized in finance and marketing. She has attended a good number of seminars, conferences and work shops and presented papers. |

Faculty Name | Mr. K.DEVA RAJULU |
Qualification | MBA |
Designation | Assistant Professor |
Mail ID | Meetdeva1989@gmail.com |
Mobile Number | +91-77995 54272 |
Has 06 years of industry experience and 04 years of teaching experience. His areas of interest include Financial Accounting, Financial Management and Marketing Management. A good number of seminars and conferences and presented papers. He is pursuing Ph.D at present. His other areas interested includes organization behavior, strategic management, professional ethics and leadership values. |

Faculty Name | Mr B.N. LALITHCHANDRA |
Qualification | M.Com. M.B.A. (Finance) (Ph.D.) |
Designation | Assistant Professor |
Mail ID | lalithrayal.b@gmail.com |
Mobile Number | +91-95737 94795 |
He has five years of teaching experience besides corporate experience of 06 years associated with S&P Capital India Private Ltd, Hyderabad. He received “Best performer” award for his expertise as Senior Research Associate. He has published 09 research papers in UGC recognized international journals. He has presented 04 papers in International Seminars and 09 Papers in National seminars. His areas of specialization include Financial Accounting, Financial management and Management Accounting. He has attended two workshops. He is pursuing Ph.D at present. His other areas of interest include Entrepreneurship, Income tax and Organization Development. |

Faculty Name | Dr.N.Sheethal |
Qualification | MBA, LLB, PhD |
Designation | Associate Professor |
Mail ID | sheethalmba@yahoo.com |
Mobile Number | +91-90520 18008 |
She has specialized in Marketing and Human Resource Management, she has 09 years of teaching experience and three publications to her credit, attened several seminars and conferences and presented papers. She has also organized one seminar, her areas of interests includes retailing management, digital marketing and international marketing. She is a member of Indian science congress association. |

Faculty Name | Dr.Ujwala |
Qualification | M.B.A, PhD |
Designation | Assistant Professor |
Mail ID | b.ujwala27@yahoo.com |
Mobile Number | +91-7207288841 |
Has seven years of teaching experience. Specialized in Marketing and Human Resource Management area. Attended two FDP’s. Presented 15 research papers in National and International conferences / seminars, published 11 research articles in various National and International journals. She is a member in Indian Science Congress Association. |

Faculty Name | Dr.M.Naresh Babu |
Qualification | MBA,Ph.D |
Designation | Assistant Professor |
Mail ID | ramnaresh3@gmail.com |
Mobile Number | +91-9701125486 |
He obtained PhD degree from the Pondichery central University. He is having 09 years of teaching experience. He has to his credit 13 articles published in UGC listed journals. He has presented 18 papers at national level and 15 papers at international level. Has attended 10 faculty development programs and his areas of interest include Business Analytics, Brand Management and Integrated marketing communications. He is a life member in All India Management Association. He has qualified AP SET in the year 2012 and he delivered various guest lectures on data analysis at various colleges. He is a certified project consultant from ITCOT consultancy services Chennai. |

Faculty Name | Dr. B. NAGARJUNA |
Qualification | B.Tech, MBA, CIC, SET, Ph.D. |
Designation | Associate Professor |
Mail ID | nagarjuna1975@gmail.com |
Mobile Number | +91-98854 62950 |
He has around two decades of experience in teaching and research. He has published more than 25 articles in reputed National & International journals. He is also actively engaged in attending the National and International Conferences in Management conducted by various Management Institutes in Bangalore. He has also worked as editor for 04 books in Commerce & Management. He is also the recipient of Best Doctoral Researcher Award in 2017, presented by Archers and Elevators Publishing House, Bangalore. He is also a member of International Advisory Board for Archers and Elevators Publishing House, Bangalore. |

Faculty Name | Dr. S. SUSENDIRAN |
Qualification | MBA, M.Phil, PhD |
Designation | Associate Professor |
Mail ID | susendiranmba@gmail.com |
Mobile Number | +91-98429 79750 |
He has 10 years of teaching experience and 2 years of working experience in Industry, he has qualified in UGC– SET. His field of specialization is HRM. He has published articles in 5 International journals. |

Faculty Name | Dr. RAMARAO MOPIDEVI |
Qualification | MBA, Ph.D. |
Designation | Assistant Professor (SL) |
Mail ID | mrraonzm@gmail.com |
Mobile Number | +91-96406 06560 |
He has about 11 years of teaching experience. He has certification in teaching& learning from NITTTR, Chennai. He has published 07 articles in various national and international journals, attended 10 seminars/conferences and participated in several faculty development programmes for effective teaching. His areas of interest include Marketing management, rural development and retailing management. He is an institutional member of HMA, Hyderabad. |

Faculty Name | Dr. K. VIDYASAGAR |
Qualification | MBA, Ph.D. |
Designation | Assistant Professor |
Mail ID | Dr.kanjividyasagar@gmail.com |
Mobile Number | +91-96406 06560 |
He has about 07 years of teaching experience. He has published 10 articles in various national and international journals and attended 08 seminars/conferences. His areas of interest are Human Resource Management, Marketing Management, Business Statistics and Operations Research. |

Faculty Name | Dr. SHAIK KARIM |
Qualification | M.Sc.(Stat), MBA,Ph.D. |
Designation | Associate Professor |
Mail ID | shaikkarim@vidyanikethan.edu |
Mobile Number | +91-7981834002 |
He did Ph.D. from School of International Business, GITAM University.He has qualified in UGC-NET for Lectureship in Management.He is having 12 years of teaching experience. He has to his credit 08 articles published in national and international journals and presented 09 papers in various seminars and conferences. He has attended 23 faculty Development programs and Workshops. His area of interest in teaching and research are:Entrepreneurship, Operations Research, Research Methodology, Marketing and Statistics. |

Faculty Name | Dr.K.BALAJI |
Qualification | M.B.A., Ph.D |
Designation | Assistant Professor |
Mail ID | kbalaji@vidyanikethan.edu |
Mobile Number | +91-9160093298 |
He did Ph.D. from KLU Business School, KL University,Vijayawada. He is having 10 years of teaching experience. He has to his credit 17 Research Articles published in reputed National and International Journals. He has participated and presented more than 5 papers in both National and International Seminars/Conferences and also attended more than 35 workshops/FDPS organized by various reputed organizations. He has also participated in more than 50 seminars / webinars organized by various reputed organizations. He has also attended in 3 Short Term Trainingprograms. He has successfully acted as Co-coordinator for the 01 two day national webinar on “Commodity Derivative market –a Complete Approach” at SVIM Tirupati. He is a ratified as Assistant Professor by both JNTUH AND JNTU Anantapur. His specialized areas include, Accounting and Financial management, Marketing Management, Retailing Management, Consumer Behavior studies, Entrepreneurship and Business Laws. |

Faculty Name | Ms. K. GHAYA |
Qualification | MBA |
Designation | Assistant Professor |
Mail ID | kotapatighaya@gmail.com |
Mobile Number | +91 9959016124 |
Has 16 months of teaching experience. Specialized in human resource and marketing area. Attended four faculty development programmes. |

Faculty Name | S.Chandra Sekhar |
Qualification | MBA; M.com (Ph.D) |
Designation | Assistant Professor |
Mail ID | chandrasekhar.s@vidyanikethan.edu |
Mobile Number | +91-9908827138 |
Has 13 years of Teaching Experience & Pursuing Ph.D in Annamalai University, Tamil Nadu. His Areas of interest are: Financial Management, Financial Derivatives, Management Accounting and Investment Management, Management Information System. He has Published 29 Research Articles in National and International Journals and participated more than 30 refreshment programs like Workshops / conferences / FDP Programs in various national and International level and he is also Resource person for ICSSR Sponsored Two days National Seminar on Digital Economy in India: Trends, Prospects and Challenges organized by SG. Govt Degree & PG College Department of Commerce Piler, A.P. in addition to that he is a member of many prestigious professional bodies like Indian Accounting Association (IAA), Indian Academic Researchers Association (IARA). And appointed as Reviewer - International Journal of Economics & Finance and Management Sciences (Science Publishing Group), Editorial Board Member for International Research Journal of Innovations in Engineering and Technology (IRJIET) and received best Faculty Award in Commerce & Management from Ambitions Career Cancellers Hyderabad in the year 2021. |

Faculty Name | Dr.C.Rani |
Qualification | MBA, M.Com, M.phil, Ph.D. |
Designation | Assistant Professor |
Mail ID | rani.c@vidyanikethan.edu |
Mobile Number | +91-9492378103 |
She has 12 years of teaching experience. Her areas of interest are Work life balance, Human Resource Management, Ancient Indian Wisdom, Business Environment and International Business. She got degree of Doctor of Philosophy in Management Studies at Sri Padmavati Mahila Viswa Vidyalayam, Tirupati. Her Doctoral research was on “An Ancient Indian wisdom for effective HRM” She published 12 research papers in National and International Journals. She has presented 14 papers in National and International Conferences, attended 7 workshops and FDP's. She acted as Convener for 2 National Seminars and acted as Organizing Committee member for 3 National Conferences. |